Author: nick

Business, Methods, News

Working through uncertain times…

With the circumstances around and impacts of the COVID-19 pandemic developing so quickly, our industry has already started thinking and behaving differently. With social distancing…

Design, Zing!

Hello world!

We’re very excited to launch Zing!’s new website. Kick back and make yourself comfortable. Take a look around. Go Back

Methods, Quant

The metric who shall not be named…

After receiving another client email asking me to be sure to include NPS in their brand health tracking study, I bite my tongue and grudgingly get…

Design, Qual

Exploring emotions

One of my clients is working hard to build a brand around a particular product they offer, in a category that is reasonably undifferentiated. We…

Business, Opinion

Juggling

It’s going to sound strange, but running a research business is nothing like what I expected it to be. When I finally took the leap…

Methods, Qual

A thought on focus groups

I was running some consumer focus groups for a client just recently, unpacking the unmet emotional needs of customers in their market. The groups were…