Methods

Business, Methods, News

Working through uncertain times…

With the circumstances around and impacts of the COVID-19 pandemic developing so quickly, our industry has already started thinking and behaving differently. With social distancing…

Methods, Quant

The metric who shall not be named…

After receiving another client email asking me to be sure to include NPS in their brand health tracking study, I bite my tongue and grudgingly get…

Methods, Qual

A thought on focus groups

I was running some consumer focus groups for a client just recently, unpacking the unmet emotional needs of customers in their market. The groups were…