Summary.
When GMHBA got in touch with us back in 2018, they were looking for a partner to deliver truly tailored and focused brand and advertising tracking for its core brands.
Zing! jumped at the chance to work with this key player in the Private Health Insurance category, and immediately set to work to design an approach to brand and advertising tracking that can be truly impactful and ownable for GMHBA. We focused on the measures that matter to GMHBA rather than blindly following accepted ‘norms’.
Through this, we have delivered insightful brand and advertising tracking insight that has been used as an input to a number of key decisions and strategy-building.
We look forward to continuing our work with this awesome team.
PROJECT DETAILS
CLIENT
GMHBA, Frank & HEA
Date
2018-present
CATEGORY
Brand Health, Private Health Insurance