Summary.
We work closely with the John West team as part of its new product innovation pipeline process.
Over the years, we have developed a custom survey approach to concept testing which has provided benchmark measures of success for new product concepts.
Through this approach, John West have been able to make well-informed NPI decisions that have resulted in a number of successful new product launches.
We’re proud to work with a market-leading brand that is so strongly committed to driving innovation through the segment.
PROJECT DETAILS
CLIENT
Simplot: John West
Date
2016-present
CATEGORY
Concept Testing, FMCG