Leggo’s

Over the past few years, we have worked with Leggo’s in a number of different ways across its segments of focus – pastes and sauces.

From initially developing a quantitative segmentation of the paste/sauces consumer, we have continued to help build and prioritise the Leggo’s new product innovation pipeline. 

Through use of our collaboratively developed normative concept testing benchmarks, Leggo’s is able to understand the size and nature of the opportunity for all of its NPI concepts, and in doing so can choose the optimal products to prioritise for further development and launch.