Manningham

Manningham City Council is committed to being customer-centric – putting the ratepayer and resident at the centre of everything it does. This customer-centricity extends to the way that Council seeks to communicate with and engage its community.

In its pursuit to build a core communications strategy, Council initially sought to understand customer needs and expectations. Zing! conducted a rigorous qualitative and quantitative review of customer needs, a core part of which involved identifying key drivers of customer satisfaction and engagement.

As well as having a valuable insight into its community and customers, Manningham gained crucial strategic input as it built its customer-centric communications strategy.

As the strategy and its various touchpoints has taken shape, Zing! has continued to monitor Council’s performance on the measures that matter, helping to diagnose any issues or areas for further optimisation as we go.