Opinion

Methods, Quant

The metric who shall not be named…

After receiving another client email asking me to be sure to include NPS in their brand health tracking study, I bite my tongue and grudgingly get…

Business, Opinion

Juggling

It’s going to sound strange, but running a research business is nothing like what I expected it to be. When I finally took the leap…

Methods, Qual

A thought on focus groups

I was running some consumer focus groups for a client just recently, unpacking the unmet emotional needs of customers in their market. The groups were…