Zing! was created in 2013 after its main protagonist, Nicholas Dawes, had built over 10 years of Australian and UK insights experience and had attained Qualified Professional Researcher (QPR) status.
Founded on a commitment to do research with zest, Zing! has flourished to become a well-loved and trusted partner for our clients. Our work to develop brands, strategies, policies, products and services has been the proving ground for our love of insights and working closely with our clients.
We have a passion for the work we do, and hold strong principles around how we deliver our services…
We strongly believe that having one dedicated researcher work on your project brings a depth of understanding that is lost with multiple contacts.
We know how important seniority is in successfully delivering research with confidence and authority. We only use senior researchers on our client projects and demand a higher level of thinking.
There’s nothing quite like past experience on similarly complex projects to ensure that projects run smoothly and leverage best-practice approaches.
We are sticklers for quality in everything we do, from data handling and security through to the research process and reporting.
A unique strength of ours is how we build relationships and become an extension of our clients’ team. We’re agile and immersive. We become part of the furniture.
We pride ourselves on our bespoke reports being visually engaging and focused on outcomes and actions. We don’t rehash and regurgitate reports and force you into using a ‘model’ or black box solution.
WHO WE ARE.
